The Most Important Photo of Your Hotel Is....

Got your attention, didn't we?  :)

Good.  Because this is very important:  The most important photo of your hotel is the first one they see. 

The human mind is amazing... it takes in and analyzes information at an unbelievable rate, and makes billions of minute decisions a second.

Among potential hotel guests, the one constant that every study we found re-affirmed was this... the first image that potential guests see will evoke an "instant judgment" and subsequent emotional response. 

If that response is positive, they will continue to look at other images (and with a positive outlook), and evaluate the other criteria used to make their lodging selection.  The more positive their response to the first image they see, the more likely they are to book your hotel.

The other side of the coin is just as important... if their response is negative, it will be 10x more difficult to affect their negative emotional response with other selection criteria, such as cost, location and amenities.

That's why professional hospitality photographers are so valuable... they understand the language of guest perception, the psychology of imagery, and how to craft images so that potential guests WANT to book you over your competitors.